Lesson 4, Topic 3
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Using Keyword Research Tool and Briefcase

November 30, 2021
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Keyword Research Tool is an essential tool to level up your SEO strategy. You need to find the best keywords for you to rank fast in Google and other search engines.

To access the Keyword Research Tool:
Click Research in the top menu bar of Squirrly SEO.

It will redirect you to the Find Keywords section. It will display the list of keywords if you have before if you have any.

It will also guide you in searching for the best keywords for your website.

You must enter 2-3 words related to the topic of your website. Long-tail keywords are recommended because they have less competition than other keywords.

Select the country you want to focus on. You can also select Global Search if you want to focus on a global audience.

Select up to three similar keywords suggested by Google. After selecting, you can now click on the Do Research button.

It will show you all the results of keywords. The keywords are arranged in order of their ranking potential, the number of searches, and discussions.

These keywords are listed in order based on their potential for ranking. However, these could be keywords that no one is searching for.

So choose your keyword wisely for your website to gain more visitors!

Briefcase

Briefcase is a section in Keyword Research Tool. It is a single place where you can keep all your best keywords and build a strategy around other keywords.
To access Briefcase:
Click Research in the top menu bar of Squirrly SEO.

It will redirect you to Find Keywords, here you will see the list of your keywords. You can add it to your briefcase by clicking Add to briefcase in the three dots on the row of your chosen keyword.

You can access all these saved keywords by clicking on the Briefcase section.

Here you can search for the keywords saved. It also shows the number of your usage, average rank, SV, and keyword info.

You can assign labels by selecting the keywords you want to add labels to. After that, click on Bulk Action and choose Assign Label, then click the Apply Button.

One keyword can also have multiple labels assigned.

The last step is saving the Label by clicking on the Save Label button.

Another option in adding Label to keywords is going to the Labels section. After that, click on the Add label to organize the keywords in the Briefcase button.

It will display a pop-up window where you can select your Label name and Label color. Click on the Add Label button if you want to save your work.

You can edit this Label name and color in the three dots in the label row, and then select Edit Label. In these three dots, you also have an option to delete a label.

These are the strategies you can apply to your keywords to keep them customized and organized. So you can have a better SEO Strategy and better SEO.

In the next lesson, you will learn how to use the SEO Live Assistant.